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New Orleans Business Spotlight

July 25.2025

2 Minutes Read

Discover the New Preservation Hall Blend That Supports NOLA's Jazz Heritage

Preservation Hall Blend coffee by a New Orleans drum.

Brewing Community Spirit in New Orleans

In a vibrant collaboration that celebrates the essence of New Orleans, French Truck Coffee and Preservation Hall are teaming up to create something special. With plans to launch the Preservation Hall Blend coffee on the birthday of jazz legend Charlie Gabriel, this partnership not only highlights the rich music heritage of the Crescent City but also supports a powerful cause.

Why This Partnership Matters

As Geoffrey Meeker, CEO of French Truck Coffee, expressed, "Great coffee and great jazz belong together." This sentiment is significant because it intertwines daily rituals—like enjoying a cup of good coffee—with the cultural fabric of New Orleans. The proceeds from each bag sold go directly towards the Preservation Hall Foundation, which is dedicated to supporting music education programs and preserving the city's jazz traditions.

Celebrating Local Legends

The launch is particularly poignant as it coincides with the 93rd birthday of Charlie Gabriel, a cherished figure in New Orleans' jazz scene. The promotional video featuring Gabriel and Ben Jaffe, Creative Director for Preservation Hall, serves to deepen this connection, showcasing the joy that music and coffee can bring. It's a celebration, not just of a product, but of cherished memories and community unity.

Impact on Community and Culture

By boosting the local economy and arts, this collaboration illustrates the power of community-focused initiatives in New Orleans. Every cup enjoyed contributes to the larger mission of sustaining the vibrant soundscapes that define this extraordinary city. As business owners and community leaders join forces, they not only uphold a sense of identity and pride but also pass that legacy down to future generations.

Taking Action

The next time you enjoy a Preservation Hall Blend coffee, remember you're participating in something bigger than yourself. By purchasing this coffee, you're not just getting a unique flavor experience but are also contributing to the preservation of New Orleans' remarkable musical heritage. Every cup brings jazz a little closer to home.

Conclusion: Join the Celebration!

Living in or visiting New Orleans opens the door to experience a rich culture that is alive and thriving. Explore the flavors of Crescent City cuisine while supporting local arts by enjoying the new Preservation Hall Blend. Your simple choice can help fuel the passion of artists and educators ensuring that the music of New Orleans continues to enchant for generations to come.

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