Transforming New Orleans Through Design: Meet Jessica DeFraites

Celebrating Creativity and Community: Jessica DeFraites

In the vibrant heart of New Orleans, where every corner echoes with stories and every street pulses with creativity, Jessica DeFraites stands out as a beacon of innovation. As the Director of Creative Design and Development at Urban Earth, she combines over twenty years of experience in special event design to transform concepts into unforgettable experiences. Urban Earth, known for its unique approach to floral and event design, has evolved from its origins as a luxury florist to a creative powerhouse capable of producing multi-day activations and transforming spaces into works of art.

Designing Stories: From Inspiration to Experience

Jessica's passion lies in storytelling through design, a philosophy that resonates deeply within the walls of Urban Earth. Every project, be it a wedding, corporate activation, or an artistic display, is approached as a narrative waiting to unfold. "We don't just create decorations; we curate experiences," Jessica states. This perspective not only enhances the aesthetic appeal but also forges emotional connections with the audience, making each event a memorable journey.

The Evolution of Urban Earth: Crafting a Unique NOLA Identity

Founded nearly 30 years ago, Urban Earth has transformed alongside the culture of New Orleans. Initially renowned for its luxury weddings and high-society events, the company has expanded its repertoire to include diverse projects reflecting the rich tapestry of Crescent City life. From collaborating with national brands to decorating historic properties, the studio is a reflection of New Orleans' dynamic culture, harmonizing local traditions with modern design techniques.

Connect with the Community: A Lesson in Collaboration

In her role, Jessica emphasizes the importance of community and collaboration. By engaging with local artists, musicians, and other creative professionals, Urban Earth not only supports the local economy but also amplifies the collective voice of New Orleans’ vibrant arts scene. These collaborations are vital, as they foster a sense of unity and creativity, enriching the city’s cultural fabric.

Current Trends in New Orleans: What’s Next for Event Design?

As New Orleans continues to grow, so do the trends reflected in its event design. Jessica notes a significant shift towards sustainability and personalization in event planning. Clients are increasingly seeking ways to express their individuality while also being conscious of their environmental footprint. Urban Earth is at the forefront of this movement, integrating sustainable practices into their designs without compromising on creativity or style.

Join the Celebration: Discover the Vibrancy of NOLA

For those interested in the intersection of culture and design, Jessica DeFraites and Urban Earth provide a fascinating glimpse into New Orleans’ creative heart. Explore local events, or even collaborate on a special project to witness firsthand how storytelling through design can transform spaces and lives. Stay engaged with the ever-evolving narrative of NOLA.